This year was our first ever Thanksgiving dinner gift card giveaway! You may remember our Back to School Backpack giveaways from a few months back, we thought this would be a great way to expand on that! The event was a great success!

We executed 11 events this year across 9 states and got great feedback from our customers! We saw great traffic increases at our stores during the event, we more than DOUBLED our sales from the previous week on the day of the events! We also had a 230% increase in acccessory sales at the event doors!

Over the 2 weeks following the event we had over a 20% traffic lift at the doors as well!

The really fun part of this event though was the opportunity to give back to and connect with our communities. We want to be the community store where our customers can come see us for all of their wireless needs! We were able to give out gift cards for our customers to use on Thanksgiving dinner to over 300 families!

It was really a special impact we were able to have on our community through this great event. We can’t wait to continue to improve this event and to bring it to more stores next year! Thank you to everyone who made it such an amazing day of events!