WOW! It has been 6 absolutely AMAZING weekends of Back to School Backpack/School Supply giveaways! It has been an extremely fun 6 weeks of giveaways across the country! We have given away over 2,450 backpacks with school supplies to families heading back to school this year! It is such an exciting part of the year but can also be a costly time of year and we love getting the opportunity to give back to our communities during this time!
We started doing these events a few years ago, but last year we really expanded the events to include more of our stores, and get more of our communities involved! This year, we continued to expand the events, and we successfully executed 51 back to school events! That is 51 events across 16 states, and giving away nearly 2,500 backpacks with school supplies to families in our communities!
Not only are these great opportunities for us to positively impact our communities, but they are also great events for meeting new families and new customers! On the day of these events we had nearly a 90% traffic increase with an almost 40% sales lift! The impact of these events weren’t only felt the day of the event, over the course of the month the doors that hosted events had a 9% traffic increase vs the company average! This is really a credit to our amazing field teams that did a terrific job spreading the word and inviting people in for the event! Thank you all!
I want to thank all of our teams for doing such an incredible job executing these events and making them as successful as possible! Thank you for helping your community, and working to #BuildACommunity at your store! I hope you all had a great time giving back to our communities!
Thank you to all of our customers and community members who came into our store for the event, so many great relationships were built, and we look forward to seeing you again soon!
We look forward to making these events even bigger and better next year! #ExpectMore